Travis Head Joins Gravity as Part Owner

Travis Head Joins Gravity as Part Owner

By Liam Battye on February 13, 2026

We’re excited to officially announce that Australian cricket superstar Travis Head has joined Gravity as a part owner — marking a major milestone for the brand and an exciting new chapter in Gravity’s journey.

What began as a genuine appreciation for the product quickly evolved into something much bigger. Introduced to Gravity by close friend and AFL great Travis Boak, Travis Head quickly became a fan of the brand, drawn to its lighter, refreshing profile and its position as a better-for-you alternative to traditional RTDs.

From there, the partnership developed organically — built on shared values of performance, balance and lifestyle. These are principles that sit at the heart of both Travis’s professional career and Gravity’s approach to modern drinking.

“I immediately loved the flavour and the lightness of Gravity. It didn’t make me feel heavy or sluggish — it felt like a healthier alternative,” Travis shared.

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Gravity Drinks Co.

Gravity Drinks Co. is a better-for-you alcoholic drinks company, revolutionising the beverage industry with its commitment to crafting refreshing alcoholic drinks. Founded on the principles of wellness and sustainability, Gravity Drinks Co. offers a range of low-sugar, low-calorie, gluten-free beverages. With a dedication to providing options that align with consumers' wellness goals without sacrificing taste, Gravity Drinks Co. has quickly gained recognition as the better for you beverage leader in the industry.

Gravity's collaboration with six Australian athletes who passionately endorse and support the brand's mission. These athletes not only lend their names but also their expertise and dedication to health and fitness, further solidifying our reputation for quality and credibility. With an emphasis on transparency, sustainability, and flavour, we are committed to not only reshaping the way people enjoy alcoholic beverages, but planting trees for every sip of Gravity in Australia to give back to the land we live on.

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