GRAVITY enters RTD Category, with the launch of their new 5% Hard Soda Lemoncello

GRAVITY enters RTD Category, with the launch of their new 5% Hard Soda Lemoncello

Now You Can Live an Inspired European Summer All Year Round with This Light, Zesty Lemon Vodka RTD     

Inspired by a European summer, and the fastest growing RTD segment of Lemon RTD’s Gravity Drinks Co. is launching a new premium RTD, Vodka+ Lemoncello on May 20(TBC), for the discerning consumer who wants full flavour Lemon, with fewer calories and an endless summer of feeling light. 

 With their staple trademark; Over Sugar? The team wanted to close the gap between highly sugary RTDs, and those that are low in sugar and skimp on flavour. So, whether you are a lemon cocktail fan, limoncello fan or Hard Solo fan, this concoction will leave you feeling refreshed and satisfied without the sugar hangover.  

 With Less than 0.5g of sugar and 114 calories, makes this one of the lowest Lemon RTD Blends on the market in terms of Sugar and calories. This blend offers a pure, zesty flavour that is refreshingly crisp with a delightful twist of artisanal lemoncello crafted from the finest lemons, paired with a Five Times Distilled Premium Australian Vodka. 
 
Hard Soda Lemoncello takes you on a sunny European summer holiday with every sip.  

Founded by two mates Mick Spencer and Liam Battye in 2022 after the pandemic and powered by some of Australia’s leading pro-athletes, GRAVITY is changing the beverage industry one full-flavoured bevvy at a time. First launching with a line of light, better-for-you seltzers, the brand’s new Hard Soda” RTD range was created to offer Aussies a taste of escape. Why settle for a light buzz when you could have a gravity-defying experience? 

“Our Hard Soda Lemoncello was crafted with the Aussie consumer who is Over Sugar in mind. Aussies want full flavour without the sugar or calories consequences. For those lucky enough to have experienced Limoncello on the Amalfi Coast of Italy, we note the light bitterness and zest it provides. We noticed the Lemon RTD drinks out here weren’t as sessionable and needed a unique tweak, hence the inspiration. Your new fave Lemon drink is here!” says Mick Spencer. 

As with all Gravity Drinks Co. brews, you can be sure Hard Soda is made from only the freshest Aussie ingredients. They’re low-sugar with organic ingredients – so no need to worry about next-day beer bloat. 

The Drinks 

Hard Soda Vodka+Lemoncello | 5% 

Tired of overly sugary lemon drinks that weigh you down? Welcome Gravity’s Vodka+ Lemoncello. With only 0.3g of sugar and 114 calories. This blend offers a pure, zesty flavour that is refreshingly crisp with a delightful twist of artisanal lemoncello crafted from the finest lemons, paired with five times distilled premium vodka. Vodka+ Lemoncello takes you on a sunny European summer holiday with every sip. 

Price: $26 for a four-pack / $23.00 on promo 

About Gravity Drinks Co. 

When some of the fittest, healthiest people in Australia get together to create a drink, you know it’s going to be good – They, more than anyone else, really understand how drinking ‘heavy’ can weigh you down, bloat you and make you feel sluggish. So they set out to refresh the way we drink – creating delicious drinks for people who are over the sugar, the additives, the calories and the heaviness. Drinks that are fit for the way we want to live today and for people who gravitate to better – better ingredients, better flavours and better living 
 
Gravity Drinks Co. is quickly becoming Australia's leading Better For You Alcoholic Beverage Company. Currently stocked in more than 650 locations, that number is set to soar to 1500 by June 2024. Not only does GRAVITY offer a lighter, more refreshing way to drink, the brand is also committed to environmental sustainability, planting one tree for every case sold in NSW thanks to their partnership with AirSeed. For more information visit https://drinkgravity.com.au/